Premier Real Estate Portal - Makaan com

Released on: November 6, 2007, 1:55 am

Press Release Author: Sunil

Industry: Real Estate

Press Release Summary: In order to tap the opportunity in the online Indian Real
Estate market the Anupam Mittal led People Group has officially launched its
Property Portal - Makaan.com.

Press Release Body: In order to tap the opportunity in the online Indian Real Estate
market the Anupam Mittal led People Group has officially launched its Property
Portal - Makaan.com.

The group which has in the past created successful consumer internet brands like -
Shaadi.com, Fropper.com, and Astrolife.com has seen immense potential in the Rs 20
crore Online Real Estate market, and estimates that opportunity in this sector will
grow to be twice as big as the online job market.

Makaan.com believes in keeping its approach simple. Even though the site has
listings in excess of 1 lakh, it maintains a clutter-free visual appearance. The
site also has a lot of serious users, going by the fact that 73% of registered users
are between the ages of 20-40 years, the actual home-buying group.

Makaan.com plans to target audiences across home-seekers, brokers and builders alike
and is looking at changing the normal perception that online real-estate sites are
simply for the home-searching individuals. Commenting on what exactly makes
Makaan.com so sure about this, Mr. Aditya Verma, Business Head, Makaan.com, said,
"At present we have close to 3 lakh unique users per month, of which 46% are
brokers. Our focus is to provide a mutual interface between home-seeking individuals
and real estate agents, providing home-seekers with a fresh experience and helping
brokers enhance their business."

Speaking on the occasion, Mr. Anupam Mittal, CMD, People Group, said, "We feel that
this sector has immense potential and will soon double the size of the online job
market, a fact that is supported by trends like rapid increase in the number of
people accessing the Internet, and a decline in the average age of a homebuyer from
38 years in the 90s to 28 years now, This age group spends more time on the Internet
than on reading newspapers, Speed and convenience offered by the Internet, Economies
- an individual can advertise his property on the Internet by paying approximately
40% less compared to a newspaper advertisement


About Makaan.com

Makaan.com is an online real-estate service promoted by People Interactive (I) Pvt
Ltd; the consumer Internet division of the Anupam Mittal led People Group. This site
has been conceived to explore and invent opportunities in the online real-estate
space. Makaan.com is committed to helping users make wise and profitable decisions
related to buying, selling, renting and leasing of Indian Properties.

This user-friendly portal is presently concentrating on the top 13 cities of India,
including Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Ahmedabad, Pune,
Chandigarh, Jaipur, Indore, Kochi and Ludhiana.


Web Site: http://www.makaan.com

Contact Details: Makaan.com is an online real-estate service promoted by People
Interactive (I) Pvt Ltd; the consumer Internet division of the Anupam Mittal led
People Group. This site has been conceived to explore and invent opportunities in
the online real-estate space. Makaan.com is committed to helping users make wise and
profitable decisions related to buying, selling, renting and leasing of Indian
Properties.

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